Challenge: Banks and credit unions aren’t the same. As a member-owned credit union, BECU has a voice that can address those differences in a single ad campaign.
Insight: BECU puts members at the core of everything they do.
Idea: We let BECU members take over our advertising in their own words, videos, and photos.
CD: Noel Nickol
CW: Sydney Bonner
AD: Evan Haynes
PR: Dave Eschenoz
Who said being “All Together Different” was a bad thing? I was able to dive into this spot during production and collaborate until it’s big debut. Enjoy.
Have you seen this kid? Kidding. This was an opportunity I had to talk about BECU’s humble beginnings inside of an Aerospace magazine.
Real people. Real savings. Real local.
Need to withdrawal cash? This video pops up at BECU’s fee-free ATMs.
Not only do creatives get a studio day, but BECU members do too.