For women, smiling doesn’t always feel natural. Women smile because they think it’s expected of them or that it fulfills the status quo. As an invisalign brand, we think there’s something to be said for smiling on someone else’s terms. The answer is: don’t.
Smiling should be on women’s terms only, when they feel the moment is right. But we haven’t limited this knowledge, we’ve made it a rallying cry for all women. We want them to know that their smile is theirs and theirs only.
