Challenge: Create a brand tone for a cidery out in Hye, Texas.
Insight: Folks in the hill country are obsessed with Rockabilly culture.
Idea: We tell stories of rockabilly living with Hye Cider by their side.
Believe it or not, this post office in Hye has been standing since 1904.
It’s more than just a post office, it’s a landmark for the locals to gather, shop, and of course, mail things. Hence why we thought of this place as being a source of inspiration for the ads you’re about to see.
Some specialty can wraps in honor of Hye Cider Barn’s one-year anniversary.
People seeking understanding and wisdom have found it in all sorts of places. The gray-haired man sitting alone at the bar was no exception. He’s able to tell you truths about yourself you didn’t even realize until he said it. With Hye Bay in hand, he reveals the secrets of the universe as if they were common sense. You offer him a second Hye Bay, and have one yourself. Then suddenly, things start to make sense to you as well. Drink up, young grasshopper. Tonight we’re sipping wisdom and speakin’ straight truth.
Going steady won’t be a problem once you’ve found the cider that exceeds all expectations. Sure, you can’t win ‘em all, but this matrimony is too smooth to lose. Depending on the moment, it can be sweet to the taste or bad to the bone. Either way, there is nothing like the taste of handcrafted texas cider and romantic hill country sunsets. Not bad for your first date, eh? Start singing the love songs with the Hye Note and never look back. Love this sweet deserves a celebration and a cider to go along with it.
This party isn’t one for everyone. Only those who know how to drink cider in pure style. Hye Stylin’ is made for every situation a cool cat could find themselves in. From workin’ on your hot rod to make it the best in town, to takin’ your babe on a date to the cider barn. This cider is for the ones looking to show that their style reaches as far as what they sip. Whether you are a greaser, a goof, a rocker, or a spaz – this cider is guaranteed to raise your cred. Drink up, cool cat. It’s cider time in the Texas hill country.
Just another night in the hill country, right? Wrong. You’ve tasted the most hoppy cider since you can remember. The rest of the night was bound to be legendary with hye hops in your hand. You can neither confirm nor deny that you bribed the tattoo artist to ink a jackalope instead of an eagle on your friend. But you won’t deny it was the best part of the most epic night ever. Who’s stopping you from another evening of mischief? Grab a howler of Hye Hops and start scheming your next night in the hill country.
Here’s what the cider label looks like. Cheers.
CREATIVE DIRECTOR: VERA K. FISCHER
ART DIRECTOR: CHRIS GANZ