Challenge: Create a brand tone for a cidery out in Hye, Texas.
Insight: Folks in the hill country are obsessed with Rockabilly culture.
Idea: We tell stories of rockabilly living with Hye Cider by their side.
CD: Vera K. Fischer
CW: Sydney Bonner
AD: Chris Ganz
Believe it or not, this post office in Hye has been standing since 1904.
It’s more than just a post office, it’s a landmark for the locals to gather, shop, and of course, mail things. Hence why we thought of this place as being a source of inspiration for the ads you’re about to see.
Some specialty can wraps in honor of Hye Cider Barn’s one-year anniversary.
Here’s what the actual label looks like. Cheers!