Insight: Swedes encounter a lifestyle like no other.Idea: Pancakes are their coping mechanism.
CD: Bart ClevelandAD: Shane MatulaCW: Sydney BonnerAP: Dannelle DuongPHO: Caren Alpert
Swedes have their own word for being hangry. It’s silence.
Believe me when I say their old packaging wasn’t cute. Before and after shots below.