Challenge: Get people to spend their summer nights at Sonic Drive-In.
Insight: Summer nights are worth celebrating.
Idea: Sonic Drive-In decides to skip spring to make summer happen now.
Lead creatives: Dan Berenson (CW); Sean Smith (AD)
CW: Sydney Bonner
AD: Hannah Gilbertson
Chocolate-candy-covered? Sprinkles on top? Make a drink creation for the whole world to see.
Sonic rolls out a drink truck where fans can taste-test creations on tap and create a GIF of them sipping in style.