Challenge: Get people to spend their summer nights at Sonic Drive-In.
Insight: Summer nights are worth celebrating.
Idea: Sonic Drive-In decides to skip spring to make summer happen now.
Sonic rolls out a drink truck where fans can taste-test creations on tap and create a GIF of them sipping in style.
LEAD CREATIVES: DAN BERENSON (CW); SEAN SMITH (AD)
ART DIRECTOR: HANNAH GILBERTSON