Pagoda, being a branch of Zales Jewelry, needed to find their voice in the world of jewelry. Just like Pagoda, our target audience was searching for the feature that made them stand out.
Frida Kahlo lived her whole life with a distinct feature, her unibrow. So did Barbra Streisand. We shouldn’t overlook these features, we should celebrate them. And with Pagoda’s dynamic jewelry, we are celebrating these differences together.
In collaboration with my AD partner, I wrote the copy for each of these print ads.
AGENCY: JOB PROPULSION LAB
CREATIVE DIRECTOR: BART CLEVELAND
ARTIST: VICKI RAWLINS
JR. COPYWRITER: SYDNEY BONNER
JR. ART DIRECTOR: EMILY SPELLMAN
2017 ADDYS – Gold
