Pagoda, being a branch of Zales Jewelry, needed to find their voice in the world of jewelry.

Just like Pagoda, our target audience was searching for the feature that made them stand out. Frida Kahlo lived her whole life with a distinct feature, her unibrow. So did Barbra Streisand. As a Writer on this project, I crafted a story around not overlooking these features, but celebrating them.

Skills: Strategy, Tonality Development, Copywriting, Scriptwriting, Social Media, Concepting, Copyediting