Staying at an Airbnb gives every traveler a chance to try out a new local experience.
With our “Don’t Be a Stranger” campaign, we built a community that connects by sharing these experiences, one postcard at a time. As a Writer for Job Propulsion Lab, I wrote all copy for this campaign and ideated with my Art Director partner to create a website from scratch.
Skills: Concepting, Copywriting, Social Media, User Experience, Experiential
Each traveler shares what made their experience in that country out of this world.
We brought the postcards to life on the web, where each traveler could also share their experiences digitally.
With Airbnb’s newest website, dontbeastranger.com, nomads can discover places other travelers have been and get inspired for their next booking with Airbnb.
Agency: Job Propulsion Lab
Creative Director: Bart Cleveland
Art Director: Shane Matula
Copywriter: Sydney Bonner