When a runner says, “This shoe feels like marshmallows,” you take that insight and run with it.
As Lead Writer for the launch of Nike Invincible for Nike Running, I created experiences and larger-than-life narratives where runners can interact and learn about the most sensorial shoe ever invented—in Europe, Asia, and beyond. As a result, my efforts boosted product visits by 2.2 million and drove a product demand of $1.1 million.
Skills: Experiential, Scriptwriting, Copywriting, Interviewing, Tonality, Concepting, Copy Manager, Copyediting
Project: Nike Invincible 3
Director, Global Brand Management / Mason Houck
Manager, Global Brand Management / Allie Madson
Specialist, Global Brand Management / Sabrah Papazian
Senior Creative Director, Brand Design / Kevin Coatman
VP Global, Global Brand Creative / Dave Frank
Art Director, Global Brand Creative, Jack Saunders
Director, Global Brand Narrative / Amie Champagne
Art Director/Designer, Global Brand Creative / Mia Stevanovic
Art Director/Designer, Global Brand Creative / Stephanie Høholt-Pajuelo
Designer, Global Brand Creative / Nico Kenji
Sr. Writer, Global Brand Narrative / Sydney Bonner
Producer, Global Brand Creative Production / Emma Otsuka
Producer, Global Brand Creative Production / Marisa Lentoni
Production Coordinator, Global Brand Creative Production / Jessica Yrigoyen
Studio Manager, Global Brand Creative / Drew Harrison
Digital Designer, Global Brand Creative, Jon Reed
Digital Producer, Global Brand Creative / Matt Hutchinson
Media Coverage:
High Snobiety — NIKE LAUNCHES ITS LATEST RUNNING SNEAKER WITH THE INVINCIBLE 3
Runners World — TRIED AND TESTED: NIKE INVINCIBLE 3
Awards:
2025 Cannes Bronze, Outdoor Lions — SPOTLIGHT: INDEPENDENTS, NIKE INVINCIBLE 3 CAMPAIGN
2024 One Show Gold Pencil — CRAFT / ANIMATION: GOLD PENCIL
2023 Clios, Silver Award — NIKE INVINCIBLE 3 CAMPAIGN
2023 AICP Show Honorees — DESIGN, NIKE INVINCIBLE 3 CAMPAIGN
2023 RedDot Design Winner — COMPUTER ANIMATION, NIKE INVINCIBLE 3
2023 London International Awards — DESIGN, BRONZE, NIKE INVINCIBLE 3 CAMPAIGN
2023 London International Awards — DESIGN, SHORTLIST, NIKE INVINCIBLE 3 CAMPAIGN
Results:
22.2 Million Impressions — Instagram Launch Post with 1.1 Million Likes Linked Here