TACO TIME

Taco Time is a beloved staple of the Pacific Northwest.

Their new order-ahead app was a great way to save customers’ time. There was only one way to announce the new app to customers: arrest them for waiting in line. As a Copywriter at DNA Seattle, writing for Taco Time, I birthed this idea and built it with my design partners. As a result, there was a 100+% YOY increase in order-ahead transactions in 2020 vs. 2019.

Skills: Concepting, Experiential, Copywriting, Collaboration

Agency / DNA Seattle
President / Chris Witherspoon
Chief Strategy Officer / Christine Wise
Executive Creative Director / Steve Williams
Dir. of Communications Strategy / Summer Slater
Senior Art Director/Designer / Lindell Serrin
Art Director / Evan Haynes
Senior Copywriter / Saedi Hitner
Senior Copywriter / Andy Corbett
Copywriter / Sydney Bonner
Director of Client Services / Caroline Ballaine
Account Supervisor / Kayla McLain
Media Supervisor / Jake Bevis
Project Manager / Julie Ayala, Stephanie Clark
Brand Strategist / Jack Eiselt
Senior Data Strategist / Rob Scherzer
Production Co / Petting Zoo
Head of Creation & Content / Gabe Hajiani
Senior Producers / Kat O’Hara, Maddy Giordano
DP/Editor / Sean McGrath

Awards:
2020 ADDYS – Gold — Cross Platform Integrated Campaigns - Consumer Campaign-Regional/National
2020 ADDYS – Silver — Film, Video, & Sound - Television Advertising – Local Single Spot
2020 ADDYS – Silver — Cross Platform - Online/Interactive Campaign

Media Coverage:
Adweek — DNA Seattle Employs 'Time Squad' to Hand Out Citations for Taco Time
The Drum — Taco Time: Taco Time Time Squad by DNA
Little Black Book — Taco Time Takes on Time Wasters in New Campaign from DNA
MediaPost — Time Doesn't Fly When You're Waiting In Line
Ads of the World — Taco Time Time Squad
DNA Creates: DNA Wins More Gold ADDYs Than Any Other Seattle Agency