Ordering uniforms often disrupts coaches during a busy season. With the launch of BSN’s new program MyTeamShop+, those days are over.
As a Lead Copywriter working with Bandolier Media and BSN Sports, I developed a unique tonality and creative strategy that would elevate the presence of BSN’s website and other global assets for coaches and club directors. I collaborated with BSN’s internal creative team to deliver copywriting and creative direction for the new Club Direct Homepage and 6 Sport-specific landing pages.
We are so proud of the collaboration and what was possible in two months. Shoutout to the team! Results coming soon 🤠
Skills: Creative Direction, UX Copywriting, Ideation, Strategy, Production, Tonality, Concepting, Collaboration, Copyediting
Hero Homepage
Check out the Club Direct Homepage for the full experience.
Sport-Specific Pages (swipe right to see them all!)
The Sport Pages are also linked here to check out:
Baseball, Basketball, Lacrosse, Soccer, Softball, and Volleyball. Enjoy!
I also pitched ideas for the commercial launch. I had an idea to use
Lil Jon in our concept to hype up sports coaches. Maybe next time 😉
Project: Club Direct
Agency: Bandolier Media
Client: BSN SPORTS
VP of Brand Marketing and Campaigns, BSN SPORTS, Susan Riley
Sr. Manager, D2C Marketing, BSN SPORTS / Natalie Reed
Senior Director of Digital Marketing, BSN SPORTS / Austin Dicharry
Owner, Creative Director, Bandolier Media / George Ellis
Owner, Bandolier Media / Daniel Stone
Project Manager, Bandolier Media / Trishia Daniel
Web Developer, Bandolier Media / Graham Lambertson
Lead Copywriter, Bandolier Media / Sydney Bonner
Digital Designer, Bandolier Media / Juan Roque
Proofreader, Bandolier Media / Brad Converse
Media Coverage:
PR Newswire — BSN SPORTS Launches “Club Direct” — A First-of-its-Kind Division Built to Redefine the Club Sports Experience
Youth Sports Business Report — BSN Sports Launches Club Direct Division Targeting Youth Club Sports Market
Buying Sandlot, Youth Newsletter — BSN Sports Launches Club-Focused Division
Other:
Bandolier Media: Club Direct Feature