Ordering uniforms often disrupts coaches during a busy season. With the launch of BSN’s new program MyTeamShop+, those days are over.
As a Lead Copywriter working with Bandolier Media and BSN Sports, I developed a unique tonality and creative strategy that would elevate the presence of BSN’s website and other global assets for coaches and club directors. I pitched commercial ideas, provided creative direction, and crafted copy assets for BSN’s Club Direct Launch.
Since the launch in October 2025, there have been over 61,000 user interactions, 9.7x more impressions, and 7.9x more clicks.
Skills: Creative Direction, UX Copywriting, Ideation, Strategy, Production, Tonality, Concepting, Collaboration, Copyediting
Hero Homepage
Check out the Club Direct Homepage for the full experience.
Sport-Specific Pages (swipe right to see them all!)
The Sport Pages are also linked here to check out:
Baseball, Basketball, Lacrosse, Soccer, Softball, and Volleyball. Enjoy!
I also pitched ideas for the commercial launch. I had an idea to use
Lil Jon in our concept to hype up sports coaches. Maybe next time 😉
Project: Club Direct
Agency: Bandolier Media
Client: BSN SPORTS
VP of Brand Marketing and Campaigns, BSN SPORTS, Susan Riley
Sr. Manager, D2C Marketing, BSN SPORTS / Natalie Reed
Senior Director of Digital Marketing, BSN SPORTS / Austin Dicharry
Owner, Creative Director, Bandolier Media / George Ellis
Owner, Bandolier Media / Daniel Stone
Project Manager, Bandolier Media / Trishia Daniel
Web Developer, Bandolier Media / Graham Lambertson
Lead Copywriter, Bandolier Media / Sydney Bonner
Digital Designer, Bandolier Media / Juan Roque
Proofreader, Bandolier Media / Brad Converse
Media Coverage:
PR Newswire — BSN SPORTS Launches “Club Direct” — A First-of-its-Kind Division Built to Redefine the Club Sports Experience
Youth Sports Business Report — BSN Sports Launches Club Direct Division Targeting Youth Club Sports Market
Buying Sandlot, Youth Newsletter — BSN Sports Launches Club-Focused Division
Other:
Bandolier Media: Club Direct Feature