With so many products, consumers needed a unified online ecosystem to make interacting with Nike easy.
As a Copywriter at R/GA on Nike Running, we built an entirely new narrative UX ecosystem for the Nike App, Nike Run Club, and Nike Training Club to exist. We collaborated alongside teams in Buenos Aires and Portland to produce film, digital, and social content that lived as a larger, connected story.
Skills: Scriptwriting, Concepting, Copywriting, Tonality, Copyediting, Collaboration
Bonus Headlines: Just For Fun
Agency: R/GA
Client: Nike
Group Creative Director: Timothy Hutchison
Creative Director: Whitney Jenkins
Associate Creative Director: Kristen Wellmer
Copywriters: Sydney Bonner, Carrie Hamm
Designers: Karli Pedersen, Yuna Kim, Seunghoi An
Senior Producer: Becca Shead