The crew behind the scenes doesn’t always get the same recognition as the musicians on stage do.
Let’s give credit where it’s due. As a Writer at TBWA\Chiat\Day for the GRAMMYs, I created the script that would fuel this campaign while collaborating with post-production through the script’s completion. As a result, over 5,000 artists shared these covers on social media, generating 800+ million impressions, all with zero paid media.
Skills: Scriptwriting, Concepting, Copywriting, Tonality, Copyediting, Collaboration, Production
https://behindtherecord.grammy.com/
Agency / TBWA\Chiat\Day
Group Creative Director / Jason Karley
Copywriter / Paula Henzel
Art Director / Stephanie Johnson
Art Director / Bruno Regalo
Jr. Copywriter / Sydney Bonner
Jr. Copywriter / Greg Ballif
Jr. Art Director / Mary Nowels
Jr. Art Director / Beca Dutra
Director of Content Production / Anh-Thu Lee
Associate Producer / Joey Iamartino-Larson